Let’s encourage and nurture our unhealthy obsessions, shall we?

HP digital cameras have just released a new product which enables an instant “slimming effect.” Obviously targeting women, this camera enables the owner to look up to ten pounds slimmer in their photographs with a touch of a button. Men are marketing this as a perfect idea to appease girlfriends who are always asking “do these jeans make me look fat?” By hitting the button before showing their girlfriends their photo they can essentially trick their girlfriends into liking the way they look.

This marketing, in addition to the benefits being sold are pathetic.
A product like this seems merely to me another exploitation of our body image obsessions and potentially the perfect recipe for the development or encouragement of an eating disorder. The woman they use in their marketing isn’t event slightly overweight! Are they encouraging an emaciated look as the new in?